Lyft is doing its part to encourage civic duty. The rideshare company has announced that it will give away free or discount codes for rides this coming national Election Day (Nov. 6).
In a blog last week, Lyft shared some statistics regarding low voter turnout across the country. They noted that more than 15 million people were registered to vote in the country but didn’t because of transportation issues. For that reason, they are working with Vote.org, Nonprofit Vote, TurboVote and more to help distribute codes to those who need them.
Lyft will provide 50% off rides across the country, and free rides to underserved communities that have do not have adequate transportation services for voters, remind passengers about the voter registration deadlines, give drivers handouts, and other “voter-friendly” services. The company will also have a product integration to help passengers find their polling location.
For the underserved communities, Lyft says they’ll provide free rides through nonpartisan, nonprofit partners, including Voto, Latino, local Urban League affiliates, and the National Federation of the Blind.
Lyft also noted in their blog:
“We know that getting to the polls is only one part of the voting process. We’re also committed to making it easier to register to vote and learn about important ballot initiatives. We’re partnering with When We All Vote and National Voter Registration Day to ensure Lyft’s passengers, drivers, and broader community are prepared for Election Day.”