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McDonald’s trying to capture youth market with early-morning dance party

Posted at 10:30 AM, Dec 12, 2018
and last updated 2018-12-12 11:30:31-05

Fast-food chains are trying a variety of new techniques to try to get more millennial purchases.

It’s leading to a variety of out-of-the-box marketing ploys to get them to try new products and then become regular customers.

McDonald’s is trying what it’s calling a “Rise n’ Rave,” basically an early-morning dance party to get them to eat breakfast at the restaurant.

They will hold a breakfast party in Los Angeles tomorrow, providing a chance to eat its new triple stacks breakfast sandwich in a morning party atmosphere with Manila Killa as entertainment.

So what’s not unusual about that?

Like maybe, the fact that most clubs playing that music have closed only a few hours earlier for the previous night?

Burger King has created an easy-to-use app to order their Whoppers on, even providing some incentive with penny Whoppers at the introduction if they are ordered within 700 feet of a McDonald’s location.

All of this reminds us of what could be next to earn an increasing share of the ever-increasing market.

Any suggestions of what you think might work?

And specifically, what would work in the Coastal Bend to allow them to capture more of this growing market.